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Research papers

Put the radiometer on!

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical...

Catalogue: WM3 2007
Authors: Philippe Degueldre, Dominique Vancraeynest
Company: GfK
June 3, 2007
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Citation

Degueldre and Vancraeynest (2007a, June 03). Put the radiometer on!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/put-the-radiometer-on-